You are aware that trends are always changing if you work in marketing or even just dabble in it. Since it may be challenging to keep up with trends and new technology, we look at the top 5 marketing strategies in this article along with other topics. Discover the best digital marketing trends and how to use them for your business by reading on.

1. Conversational marketing

What is conversational marketing?

It is where customers communicate and engage with companies using chatbots and voice assistants. Additionally, click-to-messenger is one of the most often utilised forms of paid advertising in internet marketing efforts. The primary technologies underlying conversational marketing are artificial intelligence and machine learning.

Why is it so effective?

Recent studies by IBM found that 70% of users expect instant answers to their questions and queries. From a marketer‘s point of view, it’s a powerful way of driving engagement, which in turn boosts conversion rates and increases return on investment (ROI). It also makes the sales process more agile, as chatbots, through AI, can pre-screen prospects and send only qualified leads to the sales team. And in the age of data-driven digital advertising, conversational marketing helps collect a broader range of audience information. 

Conversational marketing enhances the customer experience and helps establish confidence in the eyes of the consumer. According to a Salesforce poll, 42% of consumers lack trust in brands, which is frequently caused by delayed or unresponsive customer service. Utilizing conversational marketing, businesses respond immediately at many touchpoints, which boosts customer loyalty and brand buy-in.

2. Highly personalized content experience

What is a highly personalized content experience?

As the name suggests, it is content that is tailored to each user and is personalized. Popular businesses that effectively personalize content for each client include Facebook, Netflix, Spotify, and Amazon. When you initially log in, Amazon’s home page displays content that is probably of interest to you based on your prior purchases and browsing history. Spotify and Netflix utilize your viewing history and preferred genres to recommend music and TV programmes to you. A significant social media network like Facebook also uses algorithms to choose what sorts of content to show in your newsfeed.

Why is it so effective?

Following the Covid-19 epidemic, lockdowns, and an increase in virtual life, highly tailored material is rising more than ever. According to Hubspot research, 74% of web users are irritated by material that seems unrelated to their interests. According to experts, society has become essentially “immune” to information as a result of spending so much time on gadgets and ingesting it during the lockdowns of 2020.

Therefore, companies may stand out from the competition and appeal directly to their prospective clients by customizing their content. Personalized call-to-action buttons (CTAs) garnered 43% more clicks than generic ones, according to Hubspot’s analysis of data from around 100,000 CTAs over the course of a year.

3. New Social Media Trends

What are the new social media trends?

Video content and social commerce will be the most widely used new elements on well-known social media platforms in 2022 and beyond. Because of the popularity of TikTok, video and live streaming have never been more popular. In reality, Instagram launched Reels in 2020, and many social media analysts assume that this was an attempt to disrupt TikTok’s dominance in the video business.

Since the launch of Shops throughout the whole Facebook network in May 2020, social selling has grown in popularity. Brands may now use social media platforms as e-commerce websites by publishing the products that can be purchased directly through them.

Why are these new social media trends so effective?

Video content and social commerce will be the most widely used new elements on well-known social media platforms in 2022 and beyond. Because of the popularity of TikTok, video and live streaming have never been more popular. In reality, Instagram launched Reels in 2020, and many social media analysts assume that this was an attempt to disrupt TikTok’s dominance in the video business.

Since the launch of Shops throughout the whole Facebook network in May 2020, social selling has grown in popularity. Brands may now use social media platforms as e-commerce websites by publishing the products that can be purchased directly through them.

According to a market survey, 87% of consumers believe that social media has an impact on their choice to make a purchase. Customers generally do product research utilising social media, reading reviews, and other materials before making a purchase on a company’s website. Thanks to new purchasing tools, consumers can now simply buy goods on websites like Facebook and Instagram. The customer journey is made easier and more effective as a consequence, increasing conversion rates. Statistics show that 70% of Chinese Gen Z consumers make direct purchases on social media.

4. E-commerce

What are the new e-commerce trends?

Some recent e-commerce developments have previously been mentioned in this article, including conversational marketing, personalisation, social media selling, and headless e-commerce. Virtual reality, visual search, and shop local are more emerging trends.

Virtual reality is popular because it answers a major concern people have about online shopping: that the actual goods would differ from the pictures. Users may better envision the goods using interactive 3D and 360° images, and some shops offer user-made movies of their items to increase conversions. Similar to this, when users enter search phrases, AI-powered visual search presents pictures of items.

Why are these new trends so effective?

E-commerce flourished in 2020 as a result of the advent of the coronavirus pandemic and the closure of physical stores. E-commerce sales in the UK increased sharply by 61% in May 2020 compared to May 2019. Customer behaviour has altered even after everything was reopened, and it is projected that e-commerce will continue to gain popularity.

Simply said, visual content engages people more effectively than verbal content, which is why virtual reality and visual search are boosting conversion rates. Google reports that visual content produces 94% more results than text, while AI firm Vizenze reports that 62% of millennials prefer visual over word search.

5. Artificial Intelligence

What is Artificial Intelligence (AI)?

In artificial intelligence (AI), machines like computers and robots carry out tasks that need human intelligence, such as speech recognition and decision-making. Using prior sales and marketing data, AI is used in marketing and advertising to predict the customer’s next step in the sales cycle. This gives marketers the opportunity to strengthen process flaws and gaps and improve the consumer experience.

Marketing professionals are increasingly using AI to help with creative tasks like writing headlines and content, drawing logos, and making email newsletters. It analyses information from earlier customer interactions to “learn” how to do these tasks effectively and generate useful content.

Why is it so effective?

Simply said, AI enables marketers to analyse, evaluate, and comprehend infinitely more client data than they are able to do with the help of humans. Teams are able to have a far deeper insight of the behaviour of their target audience as a result. Marketers may develop new campaigns with more focused outreach by using this data to forecast a customer’s next step, which boosts conversions and ROI. According to a recent research by the consulting company PwC, 72% of CMOs saw AI as having “significant advantages”.

The monotonous and time-consuming duties are handled by AI and automation, freeing marketing teams to concentrate on strategy and optimization.